Summary of business plan
After studies in Romania, we have concluded that the potential success of setting up a rabbit farm will present a real success. Currently, the demand for rabbit meat market shows a steady upward trend, but the supply is well below demand, the main cause of this issue is that people interested in setting up a rabbit farm, very hard to find all the information about costs start this kind of business.
Our company will be responsible for raising rabbits and selling their meat.
We conducted its own analysis of this sector, we studied legislation, market demand and we have concluded that we will focus on establishing the most efficient activity of rabbit farms in the center of the country.
Description of Business
Objectives:
First year of activity – actually getting a 26,500 annual harnessed rabbits.
Year of activity – increased by 50% of the flock capitalized.
Year III activity – doubling staff to capitalize in the second year activity and the establishment of new farms similar capacity.
Year IV Activity – Increasing the number of slaughtered 500% on both farms the previous year.
Year V activity – building a proper slaughterhouse, where we can ensure the flow of slaughter to increase by 800% of the flock for slaughter.
This segment of the market where we operate is to positive signs of growth in the coming years, because as I mentioned above, the demand for rabbit meat is much higher than the momentary demand for this product. We believe that in the third year we will achieve an occupancy rate of 15% of the market.
We take into account the production of rabbit meat for export, especially since five of activity, when we plan to open our own abattoir and slaughter of the herd of rabbits from the production of the two farms.
I started in this business alone, because I needed knowledge are veterinarian and have a sum of money, which in addition to the funds that you acquire through the funding of the European Union will be enough to start my business.
Market definition
Market Analysis
Market analysis was done both in primary and secondary manner. First we studied all available information and in newspapers, magazines, industry analysis, demographic reports, reports on certain trends, graphs and other analyzes of specialized institutions in Romania regarding the possible absorption capacity of rabbit meat after a lengthy review, we concluded that this information is highly relevant shows, and we began an investigation on its own.
We will try to get the contract for the sale of rabbit meat exports.
Features and Benefits
As mentioned in the previous section, the main features and benefits of rabbit meat consumption are:
- The level of cholesterol in rabbit meat is much lower than chicken, turkey, beef, pork;
- Rabbit has a lower percentage of fat than chicken, turkey, beef and pork;
- Unsaturated fatty acids represent 63% of total fatty acids;
- Rabbit is rich in protein.
- Rabbit meat is ideal for special diets for heart disease, diets for specific elderly, less sodium diet, diet for weight loss, etc..
- Rabbit meat has 795 calories, 810 calories chicken, turkey 1190 calories, 1420 calories lamb, beef 1440 calories, 2050 calories pork.
- Rabbit meat is spared until now of diseases affecting other animals whose meat is commonly consumed (cow, pig). In addition, rabbit meat is mild, fat, white, healthy, no cholesterol, tasty and different from all the meats we eat routinely. Login recommendations all nutritionists in the world.
- Rabbit meat can be used in the manufacture of high quality sausages. By boiling, roasting or cooked grilled meat has an excellent taste, white, unlike that from hare, which is red.
Consumers
A detailed analysis of consumers, involves detailing them by age, income level, social class, occupation, education level and other characteristics.
Due to the benefits of eating rabbit meat is not necessary to detail these groups delimitative very careful, because, as I said, consumption is recommended for all persons, regardless of age, sex, occupation, etc.. Indeed, the price is relatively high, but if we analyze prices and other meats, the difference is not very large or inaccessible to most people, especially that regular consumption of this type of meat is recommended by most nutritionists.
Competition
In our analysis we found many direct competitors for us in terms of the herd of rabbits produced, and in our area, we have zero competition for this type of activity.
Promotion
In terms of promotion, we have chosen to apply the direct method of contacting the nearest slaughterhouse in the country (which are very few in number), the major shopping centers and attract potential customers in the domestic market. For external market www.alibaba.com website we use, where we presented the entire offer. We will also create a website in 5 international languages, where the farm will be presented in full. Also will choose an aggressive campaign of “post ads” in all the newspapers of advertising, and all major sites of agricultural policy. In these passes offer rabbit carcasses and the price per kg or alive.
For advertising banners will choose to apply online sites in the area, with a traffic of more than 100 000 visitors per month.
Description of products and services
Because the product offered by our firm is rabbit meat, we make a brief overview of the feature and benefits of rabbit meat consumption.
Rabbit meat is becoming increasingly popular because it is a delicacy that no cholesterol, no fat and in addition benefit from curative properties for cancer patients. Rabbit meat has a high degree of digestibility it is rich in essential amino acids.
In addition, meat rabbit meat is easy, tasty and great for other meats that we consume routinely. It is dietiteca healthy, has very little cholesterol is recommended by many doctors and nutritionists is high demand on the foreign market.
Storing meat rabbit at a temperature range of between zero and four degrees, rabbit meat can be kept for four days without problems. For a long period of time is required to freezing. To be sure that it will keep the flavor, rabbit meat is washed, dried, preferably by using a clean towel, then cover with a layer of olive oil, wrap in cellophane and placed in the freezer. Given the relatively limited nature of product retrieval in Romania have set the minimum trading price of the amount of 25 USD / kg live rabbit. Rabbits will be delivered live to mini-slaughterhouse-Mures Ocna we negotiated an agreement to take over the herd of rabbits produced in our farm.
Organization and company management
Location
The farm will be built on land near the town Razboieni total area is 3,000 square meters farm. Farm construction will comply with all regulations in force, connection to utilities such as electricity and running water will be very easy because the area has so water network, and power poles, to which we connect.
Farm access road will be paved currently available.
Features built: Because rabbits may Trends “carnivore” held together if we chose to use metal cages the size of 0.8 m / 1 m / 0.8 m, in which to keep the herd of 1,100 mature rabbits, chickens will stay in same cage with the mother until the age of 45 days when they will be weaned and moved into their cages.
The farm must be insured also get optimum air ventilation and optimum temperature for the proper development of its populations. Ventilation is important because it serves as the shelter Stale air exhaust and fresh air introduction in addition has a decisive influence on temperature and humidity.
In accordance with expert advice, the distance between the inlet and the outlet, is 1.5 meters. Air velocity is adjustable, the minimum being 0.1 m / s and maximum 0.4 m / s
Temperature in the farm does not fall below the minimum threshold of 14 degrees Celsius, and in the period when young, the temperature reaches 20 degrees Celsius, the temperature maintained until chicks reach 6 weeks of age.
Production
- Starting number: 1,000 females and 100 males
- Average number calving rabbits per year: 4
- Total calving year: 4000
- Media kidded a doe rabbits 8
- Rabbits received a total per year: 32,000
- Losses: 15% or 4,800 rabbits
- Number of rabbits obtained = 32000-4800 = 27,200
We propose to retain 500 females and 50 males in the introduction to the second year of breeding activity.
The number of birds that will be used = 27200-550 = 26,650 rabbits.
After studies in Romania, we have concluded that the potential success of setting up a rabbit farm will present a real success. Currently, the demand for rabbit meat market shows a steady upward trend, but the supply is well below demand, the main cause of this issue is that people interested in setting up a rabbit farm, very hard to find all the information about costs start this kind of business.
Our company will be responsible for raising rabbits and selling their meat.
We conducted its own analysis of this sector, we studied legislation, market demand and we have concluded that we will focus on establishing the most efficient activity of rabbit farms in the center of the country.
Description of Business
Objectives:
First year of activity – actually getting a 26,500 annual harnessed rabbits.
Year of activity – increased by 50% of the flock capitalized.
Year III activity – doubling staff to capitalize in the second year activity and the establishment of new farms similar capacity.
Year IV Activity – Increasing the number of slaughtered 500% on both farms the previous year.
Year V activity – building a proper slaughterhouse, where we can ensure the flow of slaughter to increase by 800% of the flock for slaughter.
This segment of the market where we operate is to positive signs of growth in the coming years, because as I mentioned above, the demand for rabbit meat is much higher than the momentary demand for this product. We believe that in the third year we will achieve an occupancy rate of 15% of the market.
We take into account the production of rabbit meat for export, especially since five of activity, when we plan to open our own abattoir and slaughter of the herd of rabbits from the production of the two farms.
I started in this business alone, because I needed knowledge are veterinarian and have a sum of money, which in addition to the funds that you acquire through the funding of the European Union will be enough to start my business.
Market definition
Market Analysis
Market analysis was done both in primary and secondary manner. First we studied all available information and in newspapers, magazines, industry analysis, demographic reports, reports on certain trends, graphs and other analyzes of specialized institutions in Romania regarding the possible absorption capacity of rabbit meat after a lengthy review, we concluded that this information is highly relevant shows, and we began an investigation on its own.
We will try to get the contract for the sale of rabbit meat exports.
Features and Benefits
As mentioned in the previous section, the main features and benefits of rabbit meat consumption are:
- The level of cholesterol in rabbit meat is much lower than chicken, turkey, beef, pork;
- Rabbit has a lower percentage of fat than chicken, turkey, beef and pork;
- Unsaturated fatty acids represent 63% of total fatty acids;
- Rabbit is rich in protein.
- Rabbit meat is ideal for special diets for heart disease, diets for specific elderly, less sodium diet, diet for weight loss, etc..
- Rabbit meat has 795 calories, 810 calories chicken, turkey 1190 calories, 1420 calories lamb, beef 1440 calories, 2050 calories pork.
- Rabbit meat is spared until now of diseases affecting other animals whose meat is commonly consumed (cow, pig). In addition, rabbit meat is mild, fat, white, healthy, no cholesterol, tasty and different from all the meats we eat routinely. Login recommendations all nutritionists in the world.
- Rabbit meat can be used in the manufacture of high quality sausages. By boiling, roasting or cooked grilled meat has an excellent taste, white, unlike that from hare, which is red.
Consumers
A detailed analysis of consumers, involves detailing them by age, income level, social class, occupation, education level and other characteristics.
Due to the benefits of eating rabbit meat is not necessary to detail these groups delimitative very careful, because, as I said, consumption is recommended for all persons, regardless of age, sex, occupation, etc.. Indeed, the price is relatively high, but if we analyze prices and other meats, the difference is not very large or inaccessible to most people, especially that regular consumption of this type of meat is recommended by most nutritionists.
Competition
In our analysis we found many direct competitors for us in terms of the herd of rabbits produced, and in our area, we have zero competition for this type of activity.
Promotion
In terms of promotion, we have chosen to apply the direct method of contacting the nearest slaughterhouse in the country (which are very few in number), the major shopping centers and attract potential customers in the domestic market. For external market www.alibaba.com website we use, where we presented the entire offer. We will also create a website in 5 international languages, where the farm will be presented in full. Also will choose an aggressive campaign of “post ads” in all the newspapers of advertising, and all major sites of agricultural policy. In these passes offer rabbit carcasses and the price per kg or alive.
For advertising banners will choose to apply online sites in the area, with a traffic of more than 100 000 visitors per month.
Description of products and services
Because the product offered by our firm is rabbit meat, we make a brief overview of the feature and benefits of rabbit meat consumption.
Rabbit meat is becoming increasingly popular because it is a delicacy that no cholesterol, no fat and in addition benefit from curative properties for cancer patients. Rabbit meat has a high degree of digestibility it is rich in essential amino acids.
In addition, meat rabbit meat is easy, tasty and great for other meats that we consume routinely. It is dietiteca healthy, has very little cholesterol is recommended by many doctors and nutritionists is high demand on the foreign market.
Storing meat rabbit at a temperature range of between zero and four degrees, rabbit meat can be kept for four days without problems. For a long period of time is required to freezing. To be sure that it will keep the flavor, rabbit meat is washed, dried, preferably by using a clean towel, then cover with a layer of olive oil, wrap in cellophane and placed in the freezer. Given the relatively limited nature of product retrieval in Romania have set the minimum trading price of the amount of 25 USD / kg live rabbit. Rabbits will be delivered live to mini-slaughterhouse-Mures Ocna we negotiated an agreement to take over the herd of rabbits produced in our farm.
Organization and company management
Location
The farm will be built on land near the town Razboieni total area is 3,000 square meters farm. Farm construction will comply with all regulations in force, connection to utilities such as electricity and running water will be very easy because the area has so water network, and power poles, to which we connect.
Farm access road will be paved currently available.
Features built: Because rabbits may Trends “carnivore” held together if we chose to use metal cages the size of 0.8 m / 1 m / 0.8 m, in which to keep the herd of 1,100 mature rabbits, chickens will stay in same cage with the mother until the age of 45 days when they will be weaned and moved into their cages.
The farm must be insured also get optimum air ventilation and optimum temperature for the proper development of its populations. Ventilation is important because it serves as the shelter Stale air exhaust and fresh air introduction in addition has a decisive influence on temperature and humidity.
In accordance with expert advice, the distance between the inlet and the outlet, is 1.5 meters. Air velocity is adjustable, the minimum being 0.1 m / s and maximum 0.4 m / s
Temperature in the farm does not fall below the minimum threshold of 14 degrees Celsius, and in the period when young, the temperature reaches 20 degrees Celsius, the temperature maintained until chicks reach 6 weeks of age.
Production
- Starting number: 1,000 females and 100 males
- Average number calving rabbits per year: 4
- Total calving year: 4000
- Media kidded a doe rabbits 8
- Rabbits received a total per year: 32,000
- Losses: 15% or 4,800 rabbits
- Number of rabbits obtained = 32000-4800 = 27,200
We propose to retain 500 females and 50 males in the introduction to the second year of breeding activity.
The number of birds that will be used = 27200-550 = 26,650 rabbits.
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