Summary of business plan
Given an exponential growth in civil engineering and especially public infrastructure caused an increased demand for specialized equipment and more stringent regulations in the field, the entire activity of the Company is subordinated aforementioned marketing mission hydraulic hoses high precision pressure imposed by European standards and crimping services. The principles by which the company wants to be guided are respect and trust both to the employees, and to our customers. Equipment and technologies to be implemented is a pioneering market of hydraulic systems in Transylvania, as there is now so advanced technologies in the area. Talk about multiCrimp system, a brand accredited to Austrian Austrian Federal Ministry for Economic Affairs, Accreditation Service, Supervision and Certification. The business consists of a partnership with the parent company, which we are provided equipment and a minimum stock of products, hoses and fittings multiCrimp. We also have a team of the firm in Austria.
Description of Business
The mission of the Company is considering commercializing high pressure hydraulic hoses with high precision and crimping service through continuous improvement in technology to fit European standards, but also to provide quality solutions to our customers while real.
Using modern technologies
MultiCrimp technology. Hydraulic multiCrimp, patented hydraulic cope Ciucu produce the greatest loads.
The special construction joints occur, the press, an absolute safe strain relief and a longer lifespan.
In combination with multiCrimp hydraulic hoses, hydraulic obtain their performance far exceeding market demands and norms.
Products are tested and certified – TÜV.
The high quality of the components leads to a much higher lifetime high pressure hydraulic hoses multiCrimp – 12 months warranty.
Handling and safe and enables a layman to manufacture high pressure hydraulic hoses.
Other comparative advantages:
■ Testing and Certification – TUV
■ Program 24 of 24
■ mobile workshop needs
Equipment and technologies to be implemented is a pioneering market of hydraulic systems in Transylvania, as there is now so advanced technologies in the area.
Risk analysis
In designing business identified the following sources of risk:
I. Macroeconomic factors
II. Market
III.Tehnologia
IV. Internal factors
I. Macroeconomic factors – is that parameters influence general economic, business and legislation can have on business. From economic forecasts for 2010 and 2011, although it expects low economic growth, inflation and the tax system oscillations will not adversely affect the business of the following reasons:
■ It is estimated a further investment in infrastrucutura at relatively the same as previous years;
■ company will have a guerrilla strategy against the idea of competition in attracting existing customers that already formed grabbing market by providing a premium service or product. Please note that there is market similar products in this quality;
■ The company’s products are essential products in an efficient and constant machine.
II. Market represents a relatively low risk based on the premise that the company will cover a niche not addressed by other providers – premium quality hydraulic products;
In the event that a competitor will appear on this niche, the company will have the advantage of first entered.
III. Technology can be a risk to the extent that the sole supplier Austrian Styer Werner will not keep pace with global innovation in terms of products and technologies on the market. However, we believe that this risk is low because Werner Styer pay particular attention to innovation and has established itself in the market with products with a high degree of innovation and international certification.
IV. The risk is mainly related to internal factors of personal and managerial capacity of the initiators of the company. Small number of people scheduled for the management and business development, technology usability or low learning curve, show a reduced risk for staff and a high capacity to adapt to crisis situations and reassembling it in a timely manner to not affect customer service.
Market definition
The geographic area of service coverage
The company will start work in the city and county Aiud including Alba, with the desire to expand in Transylvania after the first year. And since three, expanding its activities throughout the country. The execution of our services allow movement of personnel in various locations requested by clients, both in urban and in rural areas.
Potential customers
Natural or legal persons whose appliances, machines, equipment or facilities are equipped with hydraulic systems. Ex:
■ Romanian and foreign legal entities develop infrastructure projects in Romania
■ companies passenger and / or cargo
■ companies using machines with sistemehidraulice
■ equipment and machinery used in agriculture
Analysis of the current market – needs and trends
There is an acute need for services to achieve hydraulic systems. In White County, there are four companies that produce high pressure hydraulic hoses but none rise to the standards multiCrimp systems. These companies are not standardized, certified and provides no warranties. Therefore, the market trend is growing exponentially, while the need for services in this area is acute, given the developments in this area.
Projected market growth
In the next five years is projected doubling of hydraulic products since the explosion in technology, this according to the latest statistics provided by the Institute of Statistics. If until recently was handmade works of modest human solution, he begins to realize that failure time and works on advanced technology costs money, energy and time. The market is dynamic, even if the crisis persists, infrastructure investments increase.
Romania has a growing economy and this result increases.
Defining service potential market segments
Target segments are both individuals and legal entities.
■ transport market
■ construction market
■ industrial market
Description of products and services
Investments under this project focuses on the acquisition of modern equipment and technologies, absolutely necessary to achieve works under the stringent European standards.
In this way you will acquire:
I EQUIPMENT:
Calibration Instruments – to reduce the outer diameter high pressure hydraulic hoses as appropriate.
■ Large and Small Presses – electro and property
■ Pins verification – for simple to press
■ In addition to these one can obtain:
- Cutting apparatus for diverting hydraulic tubes
- Support for merchandise rolls
- Repair kits
II PRODUCT:
■ Connections – almost any type of execution
■ hoses – from multiCrimp are for a longer life
III Services:
■ Crimping Service. All these equipments are manufactured in Austria and Romanian customers by providing access distribution networks implemented in major cities in Romania. There is not presently on the market in Transylvania companies importing multiCrimp systems.
Expanding the range of products will do the following:
■ Quick couplers, valves, clamps
■ bearings, chains, gears
■ gaskets, o-rings, belts
■ Protective Equipment
■ oils, lubricants
Marketing Plan
The strengths of the business, competitive edge
Equipment and technology is the engine performance of this plan:
■ high quality of the components leads to a much higher lifetime high pressure hydraulic hoses multiCrimp – 12 month warranty
■ Simple and safe handling and enable a layman to manufacture high pressure hydraulic hoses
■ Testing and Certification – TUV
■ Program 24 of 24
■ mobile workshop needs
Pricing Policy
The company wants to charge prices that offer the best quality / price. Our pricing strategy is a flexible one that allows for discounts to loyal customers, but without major oscillations, taking into account changes that may occur between supply and demand in the market. Also taken into consideration are the costs of providing the services in the best conditions so that quality is not compromised
Promotion Services
Promote our products and services will be done mainly by distributing advertising materials (leaflets, brochures), electronic channels and lastly a satisfied customer recommendations. The company will have a website that will promote the market, image and prodúcele company. The website will provide useful information to those interested and will allow for direct transmission of our clients, and providing contact information for direct communication with our customers or potential customers.
Recommendations clients satisfied with our services and prodúcele will generate new customers moving to the company’s shop providers. We adopted this strategy because it ensures distribution services growth slow but sustained turnover, and maintain high profitability.
Company organization and its management
Organizational company include: accounting department, production department and sales department, each coordinated by a director, specializing in the field of activity.
Currently companies could work with 3 people. Company management is provided by the Director General, who is also manager of the company.
Dep.financiar accounting is entrusted to a specialized company. To begin the sales department can start with one person. Another important department of the company is exceeded. production, under which there is an engineer.
Given an exponential growth in civil engineering and especially public infrastructure caused an increased demand for specialized equipment and more stringent regulations in the field, the entire activity of the Company is subordinated aforementioned marketing mission hydraulic hoses high precision pressure imposed by European standards and crimping services. The principles by which the company wants to be guided are respect and trust both to the employees, and to our customers. Equipment and technologies to be implemented is a pioneering market of hydraulic systems in Transylvania, as there is now so advanced technologies in the area. Talk about multiCrimp system, a brand accredited to Austrian Austrian Federal Ministry for Economic Affairs, Accreditation Service, Supervision and Certification. The business consists of a partnership with the parent company, which we are provided equipment and a minimum stock of products, hoses and fittings multiCrimp. We also have a team of the firm in Austria.
Description of Business
The mission of the Company is considering commercializing high pressure hydraulic hoses with high precision and crimping service through continuous improvement in technology to fit European standards, but also to provide quality solutions to our customers while real.
Using modern technologies
MultiCrimp technology. Hydraulic multiCrimp, patented hydraulic cope Ciucu produce the greatest loads.
The special construction joints occur, the press, an absolute safe strain relief and a longer lifespan.
In combination with multiCrimp hydraulic hoses, hydraulic obtain their performance far exceeding market demands and norms.
Products are tested and certified – TÜV.
The high quality of the components leads to a much higher lifetime high pressure hydraulic hoses multiCrimp – 12 months warranty.
Handling and safe and enables a layman to manufacture high pressure hydraulic hoses.
Other comparative advantages:
■ Testing and Certification – TUV
■ Program 24 of 24
■ mobile workshop needs
Equipment and technologies to be implemented is a pioneering market of hydraulic systems in Transylvania, as there is now so advanced technologies in the area.
Risk analysis
In designing business identified the following sources of risk:
I. Macroeconomic factors
II. Market
III.Tehnologia
IV. Internal factors
I. Macroeconomic factors – is that parameters influence general economic, business and legislation can have on business. From economic forecasts for 2010 and 2011, although it expects low economic growth, inflation and the tax system oscillations will not adversely affect the business of the following reasons:
■ It is estimated a further investment in infrastrucutura at relatively the same as previous years;
■ company will have a guerrilla strategy against the idea of competition in attracting existing customers that already formed grabbing market by providing a premium service or product. Please note that there is market similar products in this quality;
■ The company’s products are essential products in an efficient and constant machine.
II. Market represents a relatively low risk based on the premise that the company will cover a niche not addressed by other providers – premium quality hydraulic products;
In the event that a competitor will appear on this niche, the company will have the advantage of first entered.
III. Technology can be a risk to the extent that the sole supplier Austrian Styer Werner will not keep pace with global innovation in terms of products and technologies on the market. However, we believe that this risk is low because Werner Styer pay particular attention to innovation and has established itself in the market with products with a high degree of innovation and international certification.
IV. The risk is mainly related to internal factors of personal and managerial capacity of the initiators of the company. Small number of people scheduled for the management and business development, technology usability or low learning curve, show a reduced risk for staff and a high capacity to adapt to crisis situations and reassembling it in a timely manner to not affect customer service.
Market definition
The geographic area of service coverage
The company will start work in the city and county Aiud including Alba, with the desire to expand in Transylvania after the first year. And since three, expanding its activities throughout the country. The execution of our services allow movement of personnel in various locations requested by clients, both in urban and in rural areas.
Potential customers
Natural or legal persons whose appliances, machines, equipment or facilities are equipped with hydraulic systems. Ex:
■ Romanian and foreign legal entities develop infrastructure projects in Romania
■ companies passenger and / or cargo
■ companies using machines with sistemehidraulice
■ equipment and machinery used in agriculture
Analysis of the current market – needs and trends
There is an acute need for services to achieve hydraulic systems. In White County, there are four companies that produce high pressure hydraulic hoses but none rise to the standards multiCrimp systems. These companies are not standardized, certified and provides no warranties. Therefore, the market trend is growing exponentially, while the need for services in this area is acute, given the developments in this area.
Projected market growth
In the next five years is projected doubling of hydraulic products since the explosion in technology, this according to the latest statistics provided by the Institute of Statistics. If until recently was handmade works of modest human solution, he begins to realize that failure time and works on advanced technology costs money, energy and time. The market is dynamic, even if the crisis persists, infrastructure investments increase.
Romania has a growing economy and this result increases.
Defining service potential market segments
Target segments are both individuals and legal entities.
■ transport market
■ construction market
■ industrial market
Description of products and services
Investments under this project focuses on the acquisition of modern equipment and technologies, absolutely necessary to achieve works under the stringent European standards.
In this way you will acquire:
I EQUIPMENT:
Calibration Instruments – to reduce the outer diameter high pressure hydraulic hoses as appropriate.
■ Large and Small Presses – electro and property
■ Pins verification – for simple to press
■ In addition to these one can obtain:
- Cutting apparatus for diverting hydraulic tubes
- Support for merchandise rolls
- Repair kits
II PRODUCT:
■ Connections – almost any type of execution
■ hoses – from multiCrimp are for a longer life
III Services:
■ Crimping Service. All these equipments are manufactured in Austria and Romanian customers by providing access distribution networks implemented in major cities in Romania. There is not presently on the market in Transylvania companies importing multiCrimp systems.
Expanding the range of products will do the following:
■ Quick couplers, valves, clamps
■ bearings, chains, gears
■ gaskets, o-rings, belts
■ Protective Equipment
■ oils, lubricants
Marketing Plan
The strengths of the business, competitive edge
Equipment and technology is the engine performance of this plan:
■ high quality of the components leads to a much higher lifetime high pressure hydraulic hoses multiCrimp – 12 month warranty
■ Simple and safe handling and enable a layman to manufacture high pressure hydraulic hoses
■ Testing and Certification – TUV
■ Program 24 of 24
■ mobile workshop needs
Pricing Policy
The company wants to charge prices that offer the best quality / price. Our pricing strategy is a flexible one that allows for discounts to loyal customers, but without major oscillations, taking into account changes that may occur between supply and demand in the market. Also taken into consideration are the costs of providing the services in the best conditions so that quality is not compromised
Promotion Services
Promote our products and services will be done mainly by distributing advertising materials (leaflets, brochures), electronic channels and lastly a satisfied customer recommendations. The company will have a website that will promote the market, image and prodúcele company. The website will provide useful information to those interested and will allow for direct transmission of our clients, and providing contact information for direct communication with our customers or potential customers.
Recommendations clients satisfied with our services and prodúcele will generate new customers moving to the company’s shop providers. We adopted this strategy because it ensures distribution services growth slow but sustained turnover, and maintain high profitability.
Company organization and its management
Organizational company include: accounting department, production department and sales department, each coordinated by a director, specializing in the field of activity.
Currently companies could work with 3 people. Company management is provided by the Director General, who is also manager of the company.
Dep.financiar accounting is entrusted to a specialized company. To begin the sales department can start with one person. Another important department of the company is exceeded. production, under which there is an engineer.
Impressed with the post on hydraulic pumps! pumpsets!
ReplyDelete